We just discovered this film here at the office and we are loving it!
“Influencers, How Trends & Creativity Become Contagious”, Directed by Paul Rojanathara and Davis Johnson and produced by R+I Creative, is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music and fashion.
One of the most poignant statements was:
Brands are established through consistency, by doing great things, its not necessarily that a brand ties itself to one individual, you cannot fake it, you cant create a movement overnight.
Check it out below! The posters that served as advertisements for the launch of the film are spectacular!
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
